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brief
AFEL is a multifaceted NFT project running on the Solana blockchain. The AFEL ecosystem consists of multiple services, Web3 games, NFTs and the $MOMENT token, that are all connected by the same futuristic, post-apocalyptic theme.
creative direction
research
branding
prototype
ui design
animation
summary
The main goal was to design a complex system that would allow scaling and support upgrades and new features. The biggest challenge was creating a compound UI that works and looks good on all screen sizes.
It was important to establish a visual style that fits the narrative of the AFEL lore. Real 3D models and animations were key design elements in all components of the ecosystem.
Constant and high-quality communication with founders and developers helped bring all ideas together into a complete and thrilling experience.
It was important to establish a visual style that fits the narrative of the AFEL lore. Real 3D models and animations were key design elements in all components of the ecosystem.
Constant and high-quality communication with founders and developers helped bring all ideas together into a complete and thrilling experience.
